In 2019, the United States Patent and Trademark Office (USPTO) published the Requirement of U.S. Licensed Attorney for Foreign Trademark Applicants and Registrants (the “Requirement”), which completely changed the “game rules”
A registered trademark ®is like a superhero emblem for your business. It’s a rather unique symbol, word, design or phrase that can effectively distinguishes your goods and services from all other competitors in the market and in turn helps protect your brand’s reputation.
Your trademark is the heartbeat of your business, a symbol that sets you apart and defines your identity. But did you know that keeping it alive requires more than just registration? In Brazil, maintaining your trademark demands ongoing attention to a crucial aspect: the Use of Trademark.
At the first glance, to ask “if a pre-application trademark search is necessary” sounds silly enough! One day a man comes with a crystal ball, suggesting to you that the ball can tell if your new juice business will become a red hot hit in 6 months’ time, won’t you be tempted to try this magical ball.
