When we talk about trademark registrations, the immediate association is often with the possible substantial costs involved in safeguarding one’s valuable trade mark rights.
Have you had the opportunity to visit Hong Kong? What are your impressions of this vibrant city located at the southern tip of China? As you are now attracted by the title and peruse this article, we can’t help but surmise that an initial investment plan for Hong Kong has already popped up in your mind.
Your Hong Kong trademark applications could not always be smooth. One major reason is that your trademark is considered as confusingly similar to an earlier mark in the Hong Kong trade mark register (the “Relative Grounds”).
The Trasomark Model (we charge an annual modest fee to act as your advisor for your trademark journey) is rather innovative. While we are external to you (we are not your employee), we are also your internal advisor because our interests will be closely aligned with yours (our charges simply won’t be increased regardless of any next step you will take).
In 2019, the United States Patent and Trademark Office (USPTO) published the Requirement of U.S. Licensed Attorney for Foreign Trademark Applicants and Registrants (the “Requirement”), which completely changed the “game rules”
For foreign companies intending to enter the Taiwan market, it’s not just about doing the necessary preparations such as market research or human resources, we strongly recommend a comprehensive understanding of Taiwan’s trademark regulations.
