Trasomark: Everything You Need to Know

China

Customize Your Trademark Application Strategy

Trademark, as the legal basis of a brand, fundamentally serves the purpose of distinguishing the origin of goods/services. Therefore, the trademark to be applied cannot be identical or similar to prior trademarks owned by others. In recent years, China has consistently had the highest number of trademarks registered globally.

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The Distinctiveness Challenge of Chinese Trademark Registration

Trademark, as the legal basis of a brand, fundamentally serves the purpose of distinguishing the origin of goods/services. Therefore, the trademark to be applied cannot be identical or similar to prior trademarks owned by others. In recent years, China has consistently had the highest number of trademarks registered globally.

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China’s Trademark Wars Are Raging

There are four jurisdictions in China, Mainland China, Hong Kong SAR, Macao SAR and Taiwan, which are subject to different legal systems, including trademark law. Therefore, to obtain trademark protection in these four jurisdictions, it is necessary to apply for trademark registration separately.

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