Trademark, as the legal basis of a brand, fundamentally serves the purpose of distinguishing the origin of goods/services. Therefore, the trademark to be applied cannot be identical or similar to prior trademarks owned by others. In recent years, China has consistently had the highest number of trademarks registered globally.
Trademark, as the legal basis of a brand, fundamentally serves the purpose of distinguishing the origin of goods/services. Therefore, the trademark to be applied cannot be identical or similar to prior trademarks owned by others. In recent years, China has consistently had the highest number of trademarks registered globally.
There are four jurisdictions in China, Mainland China, Hong Kong SAR, Macao SAR and Taiwan, which are subject to different legal systems, including trademark law. Therefore, to obtain trademark protection in these four jurisdictions, it is necessary to apply for trademark registration separately.
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Do you still remember how a name was given to your newborn lovely child? Making a long list of possible names only ended with a civilized “war” with your spouse? Equally, thinking up a trading name for your start-up, a new product or service, could well be a “torturing” exercise, where hours are spent for exploring ideas, seeking advice and consensus from partners/ friends, or even fortune-tellers.
Your Hong Kong trademark applications could not always be smooth. One major reason is that your trademark is considered as confusingly similar to an earlier mark in the Hong Kong trade mark register (the “Relative Grounds”).
