Trasomark: Everything You Need to Know

If you were the Olympic Games 2024 Organizing Committee, How Would you Protect the Trademarks?

As the countdown to Paris Olympics 2024 continues, the anticipation is electrifying! Can you feel the buzz in the air? Envision the grandeur of the impending Opening Ceremony, promising to dazzle the world with its spectacle and splendor. Picture the athletes, warriors of their respective sports, gearing up for exhilarating battles on the field, each moment charged with excitement.


But it’s not just about the competition; it’s about the bonds that transcend borders. Imagine the heartwarming scenes of athletes from different nations coming together, forging friendships amidst the spirit of sportsmanship. It’s a celebration of unity and diversity, where every participant is a testament to the power of perseverance and dedication.


And let’s not forget the incredible support from the audience, cheering tirelessly from the stands, their enthusiasm echoing through the stadium. It’s the collective energy of millions, united in their love for sport, that elevates the Olympic experience to unparalleled heights.


As the excitement for Paris Olympics 2024 builds, what if we shift focus to a unique aspect of the Games: trademarks. Today, we invite you to view the Olympics through a different lens – that of trademark protection and brand preservation.


Imagine yourself as part of the organizing committee for Paris Olympics 2024. Your task goes beyond just coordinating the logistics of the event; you’re also responsible for safeguarding the Olympic legacy through strategic trademark filing strategies. It’s a monumental undertaking, but one that is essential to protect the integrity and commercial interests of the Games on a global scale. So, let’s embark on this journey together and ensure that Paris Olympics 2024 leaves a lasting imprint on the world stage, not just as a sporting event, but as a beacon of trademark protection and brand excellence.


Which Trademarks should we register?

Determining which trademarks to register is never a straightforward task. While the iconic “Olympic Games” and the interlocking 5-ring symbol might immediately come to your mind, they are in fact owned by the Comité International Olympique in Switzerland. However, we all know too well that each hosting city is going to introduce its own distinct branding elements and Paris Olympics 2024 is of no exception. This time, we have the torch-like “Paris Logo” and the endearing mascot, the “Phrygian Logo.” These logos will certainly manifest in various forms and occasions throughout the event. To extend protection as comprehensive as possible, it is imperative to secure trademark registrations for these various iterations. Considering, however, the transient nature of the commercial advantage associated with event logos, we recommend prioritizing the registration of the Paris Logo and Phrygian Logo only to safeguard the event’s unique identity effectively.


Which classes should we register?

To answer this question, we have to consider the incredible ways the Olympic Games rake in massive revenue? Let’s take a thrilling dive into this captivating world!


The Olympics, at its core, is a colossal sports competition (Class 41). But hey, where there are competitions, there are bound to be gate receipts and an ingenious ticket booking system, right? (Class 41 again!)


Now, let’s talk about the millions of eyeballs glued to their screens worldwide, soaking in the live broadcasts (Class 38). Broadcasting rights and licensing agreements? They’re the secret sauce behind the Olympics’ revenue streams.


Ah, hospitality services! Picture this: millions of spectators, journalists, workers and athletics from all corners of the globe, fueling the demand for accommodation, dining, and top-notch hospitality (Class 43). Trademark protection in this class? It’s like adding a sprinkle of magic to hotels, restaurants, and hospitality venues, and the Olympics Village, enhancing the overall Olympic experience while safeguarding its commercial interests.


Transportation, anyone? You bet! (Classes 39). Ensuring smooth rides for athletes and visitors alike is paramount to the Olympic experience.


And let’s not forget the glittering ceremonies (Class 41 services), and the shiny metal cups and medals (Class 6), as well as ribbons fluttering in the breeze (Class 26).


Now, onto the commercialization juggernaut: advertising, marketing, and sponsorship activities (Class 35). Trademark protection here? It’s like the guardian angel of Olympic symbols in promotional materials, sponsorships, and advertising campaigns, preserving the brand’s integrity and value.


Ah, sponsorships! Cue the big names like Airbnb, Alibaba, Omega, VISA, and more (Class 36). It’s one of the Olympics’ largest income streams, no doubt.


Talking about promotions, printed matters (Class 16) and digital formats (Class 41) take center stage. From broadcasting to event management, trademark protection ensures Olympic content is presented in line with the event’s values.


Souvenirs, anyone? From clothing to footwear, headgear(class 25), bags and umbrellas (class 18), key rings (class 6), bed and table covers (class 24), combs and sponges (class 21), toys (class 28), and watches (class 14). oh my! (Various classes)


In this thrilling Olympic saga, trademark protection plays the superhero, with selecting the appropriate classes being undoubtedly one of the crucial keys to success.


Where should we register the Olympics Games trademarks?

Selecting the appropriate jurisdictions for trademark registration presents its own set of challenges. With the Olympics hosted in France in 2024, it may seem logical to focus trademark registration efforts primarily within France and Europe. This would include securing registration for classes related to the games themselves and associated services (ceremonies, transportation and accommodation, sponsorship and marketing etc). However, when it comes to souvenirs, the situation becomes more complex. While these goods may primarily be sold within France and Europe, they have the potential to circulate globally in a short span of time. Additionally, for online and global services such as import/export and online information dissemination, it may be prudent to pursue registration covering the souvenirs and online services in multiple countries, balancing the scope with budgetary considerations. Ultimately, the decision on jurisdictional focus requires careful analysis and strategic planning to ensure effective trademark protection for the Olympic brand.


As the world gears up for the exhilarating spectacle of Paris Olympics 2024, amidst the grandeur and excitement, lies a complex and often overlooked battleground: trademark strategic planning. In essence, a multi-class trademark strategy tailored to the commercial landscape of the Olympic Games is essential for preserving the event’s legacy, protecting its commercial interests, and maintaining the integrity of its brand. By strategically navigating the nuances of trademark classification and extending protection across different countries, the organizing committee can ensure that the Olympic spirit endures, both on the field of play and in the marketplace.

We serve as a work spot, in which useful knowledge and invaluable experiences are shared with you. You will always find something useful here during your trademark journey.


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