As we all knew that the protection for trademarks is regional, that means if you want to get the protection, you should register your trademark in each place. As for the case mentioned above, the client successfully registered the trademarks in Macau Special Administrative Region (herein after named as ‘Macau SAR’).
Trademark, as the legal basis of a brand, fundamentally serves the purpose of distinguishing the origin of goods/services. Therefore, the trademark to be applied cannot be identical or similar to prior trademarks owned by others. In recent years, China has consistently had the highest number of trademarks registered globally.
Since trademark registration is only part of your overall company strategies, its success or not should be seen in a broader context, i.e., the corporate structure of your company.
At the first glance, to ask “if a pre-application trademark search is necessary” sounds silly enough! One day a man comes with a crystal ball, suggesting to you that the ball can tell if your new juice business will become a red hot hit in 6 months’ time, won’t you be tempted to try this magical ball.
